Most digital marketers agree that SEO, or search engine optimization, offers the highest ROI of all marketing channels.
It can be expensive, though – so it’s reasonable to wonder what services the best eCommerce SEO company will offer to make sure you get the most for the investment.
So here they are.
Keyword research and planning are the cornerstone of SEO. Just because a keyword has a high search volume doesn’t automatically make it a good one to target.
Instead, what you should target are keywords that have a good balance of volume and attainability, which is determined primarily by the number of results, and the competitive density and difficulty of the keyword.
You should also target keywords that are associated with commercial or transactional search intents as these are the search terms people use when they’re planning on buying something.
You’ll also want to work with an SEO agency that can build a strategy around whatever your projected goals are.
Do you want to spread brand awareness? Drive organic sales? Bring more foot traffic to a physical location? Maybe spend less on PPC?
Any and all of these can be suitable goals for eCommerce SEO, and a qualified company can help you attain them.
Site Audits and Technical Optimization
In addition to keyword research and strategy planning, the best eCommerce SEO company will audit your website for technical roadblocks like speed, security, site structure, and mobile friendliness.
They will make, and even implement changes, that will improve your website for both SEO and UX.
The best eCommerce SEO company will also investigate and implement on-page optimizations that signal to Google that your website is an authority and should be ranked higher for the keywords you selected.
On-page optimizations are the easiest and most straightforward of most SEO optimizations, but they have some of the biggest impacts of all on SEO.
They include but are not limited to updating on-page content (like category and product descriptions), and updating page titles, metadata, URL slugs, and alt tags to include the target keywords associated with the page.
While link-building is one of the trickiest aspects of SEO, no campaign can be truly called complete without it.
The thing about backlinks is that they signal to Google that your website is an authority because another domain trusts it as a resource. As a result, high-quality backlinks can improve your domain authority and send you referral traffic.
But not all links are good links, and cheap, low-quality, spammy links can hurt your website.
Only the best eCommerce SEO companies work with other digital marketing specialists and link-builders that can source quality links that will improve your website’s overall organic footprint.
This is another huge aspect of SEO, and one of the reasons that most eCommerce SEO companies have teams of dedicated, in-house writers.
The content that exists on your website, such as category and product page content (including descriptions), newsletters, blogs, press releases, and even evergreen CMS pages (like FAQs pages and how-to guides) have a pointed impact on SEO.
It is critical to work with these writers in a timely fashion to ensure that your rankings improve – which is why most SEO companies have them on staff.
Supporting Marketing Services
The best eCommerce SEO companies will also offer supporting organic marketing services like social media management, content marketing, email marketing, and even conversion rate optimization services that will help support your SEO efforts.
Get Ready to Hire the Best eCommerce SEO Company
Now you know most of what you should be looking for in an SEO agency – all you have to do is find the best one for your industry and business model.