Social Media Influencers vs Paid Ad Campaigns: Which Works Better In General?
One of the most difficult things these days is to choose a winning option between social media influencers and ad campaigns. Both have their benefits and disadvantages, and this post will explain them in detail and help you pick the best one for your next promotional gig.
Paid Ad Campaigns:
Gone are those days when you could just load some money into your account, upload a random post and hit the promote button, and it would start trending in no time. Today, with so much competition in the market and complex search algorithms, you have to run multiple campaigns simultaneously, do A/B testing and choose a winning ad set as well as a product before seeing any result. This process may take up to one or two weeks before you actually see a considerable improvement in leads generation or direct product sales.
More so, CPC of your ad campaign totally depends on the market you are exploring. If you are into healthcare, medical or any related field, the CPC can go higher than you can imagine. In such a situation, it becomes difficult to run an ad campaign for a longer duration. This is a common challenge that most newbies face when they start running campaigns for the very first time.
Social Media Influencing:
There is no such technicality associated with product promotion through social media influencers. You just have to pick the top influencers in your area and negotiate with them before giving them the promotional material to post. Suppose if you’re looking for influencers in Singapore, all you need to do is find top-ranked individual accounts related to your industry and contact them either through their IG profiles or business mail ids. As soon as you negotiate pricing and duration of the promotional activities with them, you can send relevant details and drive your focus back towards routine business operations.
If compared, product promotion through social media influencers can get you better results in a short duration than paid ad campaigns. So, make the right call for your next product marketing campaign and drive huge sales numbers in no time with the help of influencers.