How to improve your Google Ads Quality Score?
If you are running a Google AdWords campaign, then you must know that Google provides a Quality Score to every keyword. This Quality Score can significantly influence your AdWords campaign. If you know how to increase AdWords score, you can enjoy a lot of benefits. In detail, Google awards the advertisers who are offering the best experience to searchers.
The score is dynamic and can affect your ad rank and CPC. If you have a Good Quality score, then you can easily enjoy a higher ranking without making much of investment. You might be thinking, how is the score evaluated? The score is determined by considering three major factors:
- CTR- Click Through Rate
- Ad Relevance
- Landing page
There is a lot of sources through which you can learn how the score is calculated. Here you will get to know about some useful ways to improve your Quality Score. So, let’s know about this in detail.
Some effective ways to enhance your Quality Ads Quality
- Effectively organize the keywords
Develop a list of relevant keywords those having an excellent keyword search score. Don’t hesitate to include long-tail keywords. After that, organize them into different targeted groups. With this, you can easily customize landing pages, copay, and all the major elements of your Google AdWords campaign. Remember that keywords are the critical factors of Google Ad Campaign. So, you need to choose keywords that perfectly match your campaign. Use wisely, and you can enjoy high-quality scores.
- Check and redesign the ad copy
A little testing, accompanied by any type of marketing strategy, can offer you some useful information about the campaign. During the initial stage, try a small amount of copy option for every ad group and check which has received higher CTR. A better CTR can lead obtain higher Google Ads Quality Score. So, use them and refine your copy accordingly.
- Don’t neglect the landing pages
The landing page is the first thing that customers will visit. Remember that driving the clicks to the home page or other irrelevant pages will not help you to get good Quality Scores. You need to drive the clicks toward a perfectly designed relevant page. For a better score, create a well-designed and targeted landing page for your ad groups.
Check the rule mentioned by Google to create the landing page. Furthermore, make sure that the website has all the keywords. Well, it is true that you can’t use all your keywords. So, try to use keywords with high scores. Don’t just stuff them on your website even though they don’t make any sense.
- Divide your AdWords campaign into different target groups
When you structure your campaign into separate Ad Groups, you can easily enhance the relevancy between the ads and search queries. So, go ahead and divide your ad campaigns into some ad group. Well, this can be a little challenging but can bring some significant benefits. Remember that the smaller the keywords per group, the better will be a score. Different studies have proved that it is better to use 1 to10 keywords per ad group instead of employing 10 to 20 keywords.
- Go for some negative keywords
Negative keywords can prevent you from showing your ads. So, why you need to care about this when it can put a negative effect? Well, some studies have stated that negative keywords are quite beneficial in some case. For example, using such a keyword, you can make sure that people who are not in the ad group are not watching your ads. This can dramatically give a boost to your CTR.
- Lower your landing page load times
When it comes to evaluating Quality Score, you need to take care of your landing page’s loading time. Some of the major factors which can affect the loading time of the landing page are slow redirects, a slow server, multiple redirects, interstitial pages, large page size, and more. There are some tools which you can use to taste the loading speed.
- Expand the text ads
These ads allow you to run ads with longer words. As per a study using 50 percent, more characters can be useful in booting you Ads Quality Scores. This feature lets you employ long-tail keywords in your ad groups. People will be able to find you easily.
There are more such tips to improve Quality Score. The score will help you in enjoying more customers, business growth, and you can even save your money. However, remember that you can’t increase the score in just one day. It will take time but keep learning different ways and boost your Ads Quality Score.